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MARKETING
WITH A DIFFERENCE.... STOP!
....and read
this if you want to Some years ago, I attended a two-week Seminar in Dayton, Ohio, entitled '3 M's', no, it wasn't what you think it means, you Swansea people, the 3 M's stood for... Modern Merchandising Methods The Seminar was dedicated to an intensive study of the impact of self-service and supermarketing on traditional methods of retailing in the United States, focusing particularly on the Grocery trade. Does anybody remember Macpherson Supermarkets? It was we who brought self-service to Swansea and West Wales, doubling our turnover overnight in the process. Can you ever forget the impact of Green Shield Stamps? It was we who beat FineFare to the punch by bringing stamps to Swansea, and slugging it out, toe-to-toe with Tesco for 15 years in the 60's and 70's.That brought us a further 30+% increase in turnover - for no extra cost! Should you ever forget the powerful influence of marketing in shaping, not only individual businesses, but the world about us? Of course not! It's ideas that make money, not necessarily hard work, - although the success of the one usually generates more of the other! They say that 'if you spot a trend, you're too late,....it's gone'. Fot the truth of that adage, just look at what's happening in the world of the Internet, and all so quickly, - but who are the winners! Why, those that were in first! If you don't believe us, ask the boss of Dixon's, founder and innovator of Freeserve. So
why do you need Barbican Marketing?
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